There is something for every taste among the thousands of varieties of fruits grown around the world.
The wide diversity of flavors, colors and shapes delivers a delicious range of complex and constantly changing choices throughout the seasons. Fresh fruits are shipped and sold across the country and around the world where retailers want to bring a delicious, high quality eating experience to their customers.
That great experience comes directly from the unique expertise found in the produce industry. It includes fruit breeders with a lifelong desire to discover new varieties, agricultural researchers devoted to improving practices and products, growers dedicated to bringing out the best in their soil, trees and fruit, sales and marketing organizations with a strong focus on results for their customers and growers, and an industry organization to provide information tools, insight and connections for all involved. This calendar is a resource, a primer filled with knowledge vital to those handling and selling produce year round.